Three-week review · ¥28,000 JPY
Understanding what prospective customers actually find when they look for you
For established firms whose reputation locally is strong but whose presence online doesn't reflect it. A considered review — not a technical audit, but a practical one.
Back to home Get in touchWhat this review delivers
A clear picture of where your online presence helps — and where it doesn't
Many small firms are well regarded locally but difficult to find or evaluate online. A prospective customer who doesn't already know the firm may encounter an outdated website, inconsistent directory listings, or simply not enough to form a view.
This review maps what exists, identifies where inconsistencies or gaps create friction, and produces a prioritised list of adjustments with realistic estimates of the effort required to make each one. The emphasis throughout is on practical, manageable steps rather than a wholesale overhaul.
You may come away with
- A complete inventory of every place your firm currently appears online
- Corrections identified for inconsistent listings across directories and platforms
- A prioritised list of adjustments, ranked by likely impact and effort required
- Realistic time estimates for what your internal staff can reasonably manage
Why this matters
Local reputation and online visibility follow different rules
An established firm can be well known in its area and still be nearly invisible to someone searching online. The two things don't automatically reinforce each other. Word of mouth gets a customer to the door; an online search gets them to the inquiry form — and the path there is different.
The problem often isn't that a firm has done nothing online. It's that what exists has accumulated without a plan — a website built some years ago, a Google listing that hasn't been updated, review platforms with inconsistent information, and search results that show something other than what the firm actually does now.
Most owners know this is probably the case but don't have the time to look at it properly. What this review does is look at it properly, so you have a clear picture of what's there and what would be worth changing.
The approach
Three weeks, four areas of focus
Website structure and clarity
Whether a prospective customer arriving on your site can quickly understand what you do, who it's for, and how to take a next step. Not a design critique — a practical assessment from the perspective of someone who doesn't already know you.
Search visibility
What terms customers actually use when looking for what you offer, and how your site performs against those terms. This isn't about technical optimisation — it's about whether you appear when it matters and what someone sees when you do.
Review platform presence
How your firm appears on the platforms where customers leave and read reviews. Whether your listings are claimed, whether information is current, and whether the overall impression a prospective customer receives is consistent with how you describe yourself.
Channel maintenance effort
The practical effort behind keeping each channel current. Whether what you have is sustainable given your internal capacity, or whether some of it is likely to fall out of date again without a clearer approach to maintaining it.
What the three weeks look like
A review that doesn't require much from you to run well
Most of what the review involves happens on Hinata's side. You provide access to your website analytics if available, answer a few questions about your firm and its customers, and that's largely it for the first two weeks.
In the third week, the findings are assembled into a written report and there's a conversation to go through them together. The emphasis in that conversation is on the prioritised list — not everything will be equally worth doing, and the time estimates help you judge which adjustments make sense given your actual capacity.
The written output is yours to share with staff or use as a reference as you work through the list. There's no proprietary system or dependency on Hinata to implement what's recommended.
Review timeline
Week one
Inventory of all existing online presence. Initial questions answered by the client. Review of any available analytics.
Week two
Assessment across the four areas. Inconsistencies flagged. Prioritised list drafted with effort estimates.
Week three
Written report delivered. Review conversation to go through findings and agree on next steps.
Investment
What's included
¥28,000 JPY
Single payment · Three-week engagement
The fee covers the full three-week review and everything listed here. There are no costs for individual deliverables and no additional charges for the review conversation. The written output is yours without restriction.
Complete online presence inventory
Every place the business currently appears online, documented in one place
Inconsistency corrections identified
Specific listing errors and contradictions flagged with correction notes
Prioritised adjustment list
Ranked by likely impact, with realistic time estimates for internal staff
Written report and review conversation
Full written findings plus a conversation to go through them and agree next steps
How this tends to work
What the review typically finds, and what gets done with it
Most reviews turn up a handful of things that can be corrected quickly — business name or address inconsistencies across platforms, a category listed incorrectly on a directory, contact details that haven't been updated. These tend to be the first items on the priority list.
Beyond those, the review typically identifies two or three areas where a more considered adjustment would help — often around how the website describes the firm's services, or around a search term that customers use which the site doesn't currently address. The time estimates help owners decide which of these are realistic to tackle in the near term and which might wait.
3 wks
Full review duration
4
Areas of focus assessed
Written
Report delivered at end
Yours
No dependency on Hinata
Commitment
A review that's worth the three weeks
The aim of the review is a written output that a firm can actually use — not a document that describes problems without giving a clear sense of what to do about them. The prioritised list and time estimates are there specifically to make the findings actionable rather than just informative.
If at the initial conversation it becomes clear that the review wouldn't add much — for instance, if a firm has recently completed a professional digital audit — that's said directly. There's no reason to proceed with something that isn't the right fit.
Actionable output, not a problem list
The written report is structured around what to do, in what order, with what likely effort — not a catalogue of issues without direction.
No obligation at the first conversation
The initial call is to understand whether the review makes sense for your situation. There's no commitment at that stage.
Getting started
What happens after you get in touch
01
Send a message
A brief description of your firm and what you're hoping to understand. No detailed brief required at this stage.
02
Initial call
A short conversation to confirm the review makes sense and to establish what access to analytics or materials would be helpful.
03
Three-week review
The review runs over three weeks. Your involvement is light — a few answers to questions in week one, then the review conversation in week three.
04
Written report delivered
You receive the written report and go through it together. From there, the prioritised list is yours to work through at whatever pace suits.
Digital Presence Consultation
If your online presence doesn't reflect what your firm is actually like, it's worth finding out where the gaps are
Send a short message and Hinata will be in touch within two working days to arrange an initial conversation.
¥28,000 JPY · Three-week review · Written report included
Send a messageOther services
Explore other ways to work with Hinata
Half-day session
Small Business Advisory Session
For owners without a board or partner to think alongside. Structured around the two or three matters currently on your desk.
¥24,000 JPY
Learn moreTwo-day workshop
Succession and Handover Workshop
For owner and successor together. Works through responsibilities, authority, and relationships — and the order in which each should transfer.
¥41,000 JPY
Learn more